The J.League on Tuesday announced a partnership with web portal Yahoo! Japan that will see the league expand its digital footprint.

J.League chairman Mitsuru Murai was joined by Yahoo! Japan CEO Manabu Miyasaka to present details of the supporting company agreement to reporters.

“We want to reach out to as many people as possible,” Murai said, citing efforts to increase attendance. “We need Yahoo to help us turn casual fans into dedicated supporters.”

“Our goal is to create a culture where watching sports is as easily enjoyable as watching a movie,” Miyasaka added. 

“With teams in every region of Japan, the J.League has the potential to be the number one source of entertainment in many areas.”

As the first part of the agreement, the Yahoo! Japan-owned subsidiary SportsNavi will open a special site promotion the MEIJI YASUDA 2015 J.League title championship featuring a tournament-themed skin.

Future collaborations will focus on increasing the J.League’s exposure to the public and attracting more fans to stadiums across Japan.