J.League Chairman Mitsuru Murai was delighted to unveil their partnership with sports streaming service DAZN on Wednesday and prove “worthy of foreign investment”.
The deal with the company owned by Perform Group will be worth approximately $2 billion and span 10 years.
And Murai was extremely pleased to detail the growth in visibility the J.League would enjoy as a result of high-quality streams provided across multiple media.
“This is the first long-term broadcasting contract of this scale in the Japanese sports world, and is proof that the Japanese sports industry can produce content worthy of foreign investment,” the official said after the announcement.
“As the internet and mobile marketplaces continue to evolve, we will be one of the first to join together with a business deeply involved in that industry.
“We intend to use this deal as an opportunity to invest in an attractive league for as many fans as possible and contribute to society as leaders in the Japanese sports industry.”
Perform Investment Japan CEO James Rushton was equally excited by the deal: “We are incredibly happy to be able to offer a long-term service to the J.League, its players, and its fans.
“Through this partnership we hope that DAZN will share the magic of the J.League with viewers at any place and any time.”