On 22 May, J.LEAGUE announced an agreement on a "special sponsorship" with Meiji Yasuda Life Insurance Company (President: Akio Negishi; Head Office: Tokyo, Japan), in addition to its existing title partner agreement.
Since 2015, Meiji Yasuda Life Insurance Company has not only supported the J.LEAGUE as a title partner, but has also signed individual sponsorship agreements with all 56 clubs, to engage in a variety of community activities.
Based on this new "special sponsorship" agreement, the J.LEAGUE will work with clubs in various regions to promote health and to help revitalize communities, and encourage people to overcome the COVID-19 pandemic.
■Meiji Yasuda Life Insurance Company
■Contract Period： June 2020 to December 2021
Comment from Meiji Yasuda Life Insurance Company:
“In support of the J.LEAGUE’s goal to be “community-based and to be loved by the community,” Meiji Yasuda Life Insurance has been the title partner of the league since 2015. We signed individual sponsorship agreements with all the clubs through our regional offices and has been contributing to the respective communities and regions.
In the past five years with the J.LEAGUE, we believe we have deepened our bond by sharing our appreciation to the community for their support and our will to continue contributing to them.
Although the J.LEAGUE is currently postponing matches due to the spread of the COVID-19, we believe that the energy when cheering the clubs and the excitement that sports bring to the fans will give a strong boost to the community and its people, and will also help revitalize the economy.
We would need an environment where the J.LEAGUE and the clubs can focus on their preparations to resume their activities and we would need to send a message to the communities. Thus we decided to sign a “special sponsorship” agreement with the J.LEAGUE and work together on activities to support the communities.
We, Meiji Yasuda Life Insurance, will continue to support the J.LEAGUE and the communities with the slogan "everyone is a supporter," and to help ensure development of a healthy and energetic communities all around Japan.”
Comment from Mitsuru Murai, J.LEAGUE Chairman:
“The challenge continues fighting against COVID-19, but I hope to overcome this challenge with our partners and fans & supporters. I cannot express my gratitude enough and I myself received great encouragement. We received a photo panel filled with warm messages from the regional offices of Meiji Yasuda Life Insurance. All of us from J.LEAGUE, including the executive committee, have all agreed to make our utmost efforts to meet their expectations.”