J.League will commemorate the launch of the MEIJI YASUDA J.LEAGUE 100 YEAR VISION LEAGUE, which kicks off on Friday, February 6, 2026, by giving away special edition, club-designed blankets at selected opening-period matches held from February to March 2026. A total of 760,000 blankets will be distributed, featuring 61 designs in total (60 club designs plus 1 J.League design).
This campaign celebrates the special “MEIJI YASUDA J.LEAGUE 100 YEAR VISION LEAGUE,” held ahead of the start of J.League’s new season format beginning in August 2026. The blanket designs feature an unprecedented triple collaboration with three soccer manga works: “CAPTAIN TSUBASA,” “BLUE LOCK,” and “AOASHI,” all of which have gained tremendous popularity both domestically and internationally in recent years.
By overlaying the powerful shots unleashed by the protagonists of these three iconic series with J.League’s own message, the league aims to convey its determination to continue growing and to surprise the world following this major transition to a new season structure.
Campaign Overview
During eligible home matches hosted by each club from the opening of the MEIJI YASUDA J.LEAGUE 100 YEAR VISION LEAGUE through March, J.League will give away a total of 760,000 “Fever Pitch Kickoff Blankets” to matchgoers.
[Eligible Matches]
The matches listed below are eligible for this campaign.
Please check each club’s announcements for details on eligible matches and distribution methods.
Number of Blankets
Total: 760,000
J.League estimates that attendance (excluding visitor/away areas) at each club’s home opener in the 2025 season was approximately 700,000 in total. Taking into account the anticipated attendance-boosting effect of this campaign, J.League has prepared a quantity exceeding that figure.
Blanket Specifications
- Size: 100 cm (W) × 70 cm (H)
- Material: Fleece
Warm, soft, and ideal for stadium viewing during February and March.
Blanket Design
A design that combines the intensity of the three protagonists as they unleash their shots with copy conveying the J.League’s resolve for reform, alongside each club’s colors and crest.
(61 designs total: 60 club designs + 1 J.League design)
J.League Design Blanket Giveaway Campaign
A special J.League commemorative design has also been created. This limited design cannot be obtained at stadiums and is scheduled to be given away in the future via the J.League’s official X (formerly Twitter).
Details will be announced on J.League’s official X.
J.League Official X: https://x.com/J_League_En
