J.LEAGUE announced the introduction of the “J.LEAGUE OFFICIAL NAME and NUMBER”, where all J.LEAGUE kits will have the same typeface from the 2021 season. The typeface (J.LEAGUE KICK) is originally designed by Kontrapunkt, a leading Scandinavian design agency, with a universal design and visibility.
【Towards a better visibility】
Standardising the names and numbers on the kits with a universal design and setting certain standards for their colors, will give better visibility and improve the quality of watching J.LEAGUE matches.
【Comment by J.LEAGUE Chairman Mitsuru Murai】
The introduction of the "J.LEAGUE OFFICIAL NAME and NUMBER" aims to help everyone easily identify the players, while there is the growing trend of watching matches on smartphones and tablets along with watching at the stadiums. In addition, I hope it will lead to pay more attention and give interest to the players.
【About J.LEAGUE OFFICIAL NAME and NUMBER】
・For all kits from the 2021 season
(J1 League, J2 League, J3 League, League Cup, J1/J2 Play-Offs, Super Cup)
・Typeface name：J.LEAGUE KICK
・Color used：White, Blue, Red, Black, Yellow
・Designed by：Kontrapunkt https://www.kontrapunkt.com/
・Supervised by：<Design/Branding support>
Takram https://www.takram.com/
Color Universal Design Organization (CUDO) https://www2.cudo.jp/wp/?cat=1
・Planning/Overall managed by：Japan Professional Football League (J.LEAGUE)/J.LEAGUE INC.
Avery Dennison Japan https://www.averydennison.com/en/home.html
