FC Tokyo will allow fans to take part in the club’s merchandising decisions in a campaign run on their official Instagram account.
Between July 27 and 31, fans will have a chance to ‘Like’ photos of proposed new merchandise posted to ‘fctokyo_goods’.
The capital side will then produce and sell any item that amasses more than 1,000 ‘Likes’.
FC Tokyo have over 3,500 followers on Instagram and were one of the first J.League clubs to begin a presence on the photo-centric social networking site.