The J.League has named Masao Kiba and Yoshiaki Maruyama, both former players with experience in Thailand, and Kazuyoshi Tanabe, who has domestic and international experience in club management, as its Asian Ambassadors.

<Roles of the J.League Asian Ambassadors>

• To promote the ideals of the J.League's Asian Strategy both domestically and internationally.
• To participate in activities meant to improve the level of Asian football across the continent

(including press events, football clinics/schools, and youth tournaments)